DIVERSITY INITIATIVES FOR PR EMPLOYERS: SARAH STIMSON

I spend a lot of time talking to PR employers (and drink far too much coffee as a result). In the last 12 months I’ve seen a definite upswing in senior management who are taking diversity in all forms very seriously indeed.

I’ve written previously about practical steps that PR employers can take to address the lack of diversity in their organisations, and how addressing unconscious bias can be a first step in that process. I also use my diversity checklist when talking to employers about addressing diversity.

Diversity Checklist

 

The final item on my list is to not reinvent the wheel as there are already a number of established diversity initiatives in the industry, so plenty of opportunity for employers to tap into them.

If you’re a PR employer and you’re thinking about how to improve your workforce diversity, here are some of the existing initiatives you can get involved with.


Taylor Bennett Foundation
Taylor Bennett Foundation is focused on improving ethnic diversity in the PR and communications industry by improving access at entry-level, and runs a number of training, mentoring and internship programmes for BAME graduates.

How to get involved:

For more information and to get involved email sarah@taylorbennettfoundation.org

BAME 2020 Logo
BAME2020
BAME2020’s vision is for 20% of all marketing and communication professionals to come from a BAME background by 2020. It inspires interest by showcasing the many and varied career paths inside the MMC industry.

How to get involved:

  • Go to their free quarterly evening events at Waterhouse Square. They have three to four different guest speakers at each event; the criteria for an invitation to speak is to be already doing great work/running programmes/initiatives in the BAME marketing community that their audience can then get involved with if they choose and learn from. They showcase companies who are doing great work already in the are of talent development and creating a diverse workforce. This year as well as presentations they are introducing a workshop format to really involve their audience in discussions/challenges they may be having.
  • Sign up to the free BAME2020 newsletter that goes out in-between those events.
  • From time to time they look for new ambassadors and advisors.

For more information and to get involved email info@bame2020.org

BME PR Pros Logo
BME PR Pros
BME PR Pros aims to promote BME diversity in PR and communications.

How to get involved:

  • All BME PR Pros events are delivered by speakers from black, Asian and minority ethnic backgrounds and all content on the site is produced by BME professionals. If you have staff members from a BME background, put them in touch.

For more information and to get involved email hello@bmeprpros.co.uk

 

Creative Access Logo

Creative Access
Creative Access helps young people from black, Asian and other non-white minority ethnic (BAME) backgrounds, to secure paid training opportunities in creative companies, and supporting them into full-time employment.

How to get involved:

For more information email info@creativeaccess.org.uk

Career Ready Logo
Career Ready
Career Ready is focused on social mobility and involves employers in preparing young people for work through mentoring, masterclasses, work placements and paid internships.

How to get involved:

  • Mentor a young person over 12 months.
  • Provide work placements or paid internships.
  • Deliver masterclasses in schools and FE colleges.
  • Offer workplace visits and host events.

For more information email info@careerready.org.uk

Media Trust Logo

Media Trust
Media Trust empowers young people from diverse backgrounds to work in all sectors of the media industry. Throughout the year they run a number of training, mentoring and internship programmes for young people from disadvantaged and under-represented communities, designed to help them break into PR, Journalism and Media.

How you can get involved:

For more information and to get involved, email: jasmined@mediatrust.org

Women in PR logo
Women in PR
Women in PR is an independent networking organisation for senior women working in the PR industry and also offers associate membership for mid-career women. Through their annual programme of events, they provide a forum to enable members to share their experiences, exchange ideas and assist one another in business. Women in PR supports gender balance in the boardroom, future female talent and the next generation of women leaders in the PR industry.

How to get involved:

  • Sign up for corporate membership or individual membership.
  • Sponsor WIPR or individual events.
  • Host/provide venues for events.
  • Provide speakers for events from their organisations or networks.

If you’re interested in finding out more email info@womeninpr.org.uk

Intercomms Logo
InterComms
InterComms is an LGBT+ network set up not only to provide a forum for debate and a network for all those working in communications, but to actively support members and individuals in the workplace. It provides a network for a previously unrepresented sector, yet one which benefits from the immense contribution LGBT+ employees have to offer. Through working alongside existing networks and organisations, it aims to fully represent, promote and support the LGBT+ workforce.

There are many ways to get involved in the network, including:

  • Attend their regular large networking events, details of which can be found on the website.
  • Opportunities for senior roundtables with industry leaders.
  • Opportunities to get involved with their committee, and our work on a charter for LGBT+ people in communications.
  • Hosting opportunities to work with their executive team and your internal LGBT+ networks.

For any information, or to get involved contact their chair ethan@intercommlgbt.co.uk


CIPR
The CIPR has some diversity resources that are free to access.

PRCA Logo
PRCA
The PRCA runs a number of initiatives in order to address diversity in the industry.

How to get involved:

  • Join the PRCA Diversity Network, which works to open up access to the communications profession and make it more representative of the nation.
  • Take part in the PR and Communications Census 2018, to help the PRCA gain the most up to date figures on the demographics of the UK PR industry today. The online survey is now open to everyone who works in PR and communications in the UK, covering the size, shape, and scope of the industry. 
  • Attend the PRCA Diversity, HR, and LGBT+ Group event: PRCA launches Diversity and Inclusion Guidelines, on 13th February. The PRCA is launching its Diversity and Inclusion Guidelines following the PR and Communications Council’s pledge to improve diversity within the industry. Find out more here.
  • Hire a PR Apprentice: With a stronger call for diversity in the workplace, apprenticeships invite practical learners looking to jump straight into the world of work.

 

Sarah Stimson is the Chief Executive of the Taylor Bennett Foundation, Trustee at ELATT, Editor of PRcareers, and author of ‘How to Get a Job In PR‘. 

 
 
 

 

 

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