FREE TRAINING: PR Academy – Massive Open Online Course

PR Academy

PR Academy offers its MOOC (Massive Open Online Course) absolutely free and the next one kicks off on 1st Feb 2016.

Aimed at anyone looking to embark on a career in PR and established PR practitioners who may be considering a qualification it’s taught through a mixture of video, quizzes, guided reading and research tasks over six weeks.

 

Module 1

  • What is public relations?
  • Different types of public relations
  • What is a PR campaign?
  • Planning your PR campaign

Module 2

  • Media relations
  • Channels
  • What makes news?
  • Social media and PR
  • Internal communication

Module 3

  • News releases
  • Events
  • Using visuals
  • Media interviews

Module 4

  • PR careers
  • What makes a good PR practitioner?

 

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