STUDENT LIFE: LAURA BRADLEY, SOUTHAMPTON SOLENT UNIVERSITY

Name: Laura Bradley
University: Southampton Solent
Course: Public Relations & Communication
Twitter: LauraBradleyPR
LinkedIn: Laura Bradley
Blog: www.theprgirl.net

Why did you choose to study PR?
My main passions in life are talking, meeting new people and learning. PR stood out to me as a way of encompassing all my passions in an ever changing and creative environment.

A stand out module for me so far has been working with live clients

What has your course involved?
Southampton Solent has a great focus on employability and building on the skills we will need upon entering the industry. A stand out module for me so far has been working with live clients to produce and pitch a 12-month digital campaign.

What has been the most interesting aspect of studying PR?
I would say the level of variety; the skills you learn during a PR degree give you a strong foundation for a career in PR. One moment we will be writing SEO content for a microsite, the next we are compiling a portfolio in the style of Tesco’s public affairs officer. Writing for different mediums, quickly grasping an understanding of issues and analysing needs are all areas of focus, and help make the course so interesting.

I have secured two placements with great agencies in Hampshire

Will you do a year in industry placement?
My course doesn’t offer a placement year, however, we are encouraged to find placements during the summer. I have secured two with great agencies in Hampshire and can’t wait to begin!

Have you any other PR experience?
I completed a short placement with the Royal National Lifeboat Institution at their London office, working alongside the press team. As a charity surviving solely on the public’s goodwill and funding, their reputation and image is of utmost importance. The experience gave me a valuable insight into working in-house for a non-profit organisation.

What are your aspirations for after university?
I aspire to secure a position in a small but brilliant agency, which will give me the opportunity be creative and work with like minded people. With regards to sector I still have no preference, at this stage I am open to every opportunity!

Which PR blogs, news sites and websites do you read?
Twitter is a great way to stay in touch with current trends. I follow #prstudent where there is an abundance of PR student blogs which I love to read. I am also always checking PR Daily, Ragan, PR Careers and Behind the Spin. On a day-to-day basis most of my news comes from online sources and apps.

Her passion for PR, sense of humour and ambition as a strong woman in the PR field give me great inspiration

Who is your PR inspiration?
Late last year I met Solent graduate Rebecca Henderson of Lee Peck Media at a university conference. Her passion for PR, sense of humour and ambition as a strong woman in the PR field give me great inspiration.

What are your tips for A level students considering a PR degree?
I came to PR as a mature student, so my path into the industry has been slightly different to most other students. However, I have found that my previous personal and professional experiences have enhanced my learning and helped me get to where I am today. Therefore, my top tip would be to get out there and grab every opportunity. There will always be a lesson to learn, and experience will give you the edge over others. Also keep writing, everyone says it but start a blog, it doesn’t matter what it’s about – it will showcase your writing skills, and it’s always a conversation starter!

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