Name: Jenard Dyer
Company: Octopus group
Job title: Account Manager
Did you go to university?
Yes, I went to the University of East London where I studied Product Design Futures and learnt about the processes and thinking behind creating a product from scratch and bringing it to market.
After university I planned to pursue a career in industrial design, as either in design management or 3d design, but I ended up in PR!
it was a full time role which challenged us daily
What was your first job in PR?
I would say my first real job in PR was with the Taylor Bennett Foundation traineeship. It was 10 week programme, where we actually got paid to learn about PR. Some may say it was an internship, not a job, but if you were one of the lucky ones that got unto to programme you would understand that it was a full time role which challenged us daily and well… we got paid!
How did you get from there to your current role?
After the internship I was taken on as a (Junior Account Executive (JAE) at Brunswick Group, then after a few years there where I became an Account Executive and I moved to a marcomms agency called JD Marketing (no, it was not named after me). After spending a few more years at that agency, working on some great projects across a variety of tech companies, I became an Account Manager. Then last year I moved to where I am currently at Octopus Group to continue working in the tech B2B comms space.
What do you do on a day-to-day basis?
My day varies from client meetings and calls, to speaking to the media to seek out opportunities to position my clients (and their services or products) to their relevant audiences.
Every day is different, as I work across a variety of clients.
I love it when something we have created is published.
What do you like most about working in PR?
I like working with the media to get a story secured for my clients. I love it when something we have created is published.
What’s the hardest thing about working in PR?
I would say managing you to-do list. There is so much going on on a daily basis that you have to be really good and managing your priorities to ensure that you get what is important done. It’s a skill that you have to constantly work on from the start of your career to ensure you aren’t missing stuff. I aspire to always work on developing my skills and my media contacts to ensure that I continue to work with innovative tech companies and become a better PR practitioner.
Don’t be afraid of journalists
What’s the best career advice you’ve ever been given?
The two best pieces of advice I was given are:
- Prep a brief script of what you are trying to pitch in before getting on the phone with a journalist. Make the first sentence a memorable one.
- Don’t be afraid of journalists, they are human just like you.
Which PR blogs, news sites and websites do you read?
I usually ready the FT and the Times in the morning and get my news from aggregators like Feedly. My favourite websites are Wired, Gawker, BBC news and The Guardian.
What are your tips for aspiring PRs?
My 3 simple tips:
- Read the news everyday – news that is relevant to your clients and wider, more general news.
- Write everyday – the better you are at writing the more confident you will become and you will learn how to craft content faster.
- Don’t give up – you will be face with many difficult situations in this line of work. From having difficult conversations with clients of having to work on something that seems almost impossible to achieve by a deadline, but the most important thing for you to do is to persevere! Hang tough and you would be surprised how you are able to get through stuff. You are tougher than you think.