Name: Aaron Shardey
Job title: Assistant Account Executive
Did you go to university?
I attended University of the Arts, London and studied an undergraduate in BA (Hons) Public Relations. I graduated with a First Class Honours in July 2015.
What was your first job in PR?
My first job in PR was working at a small therapy centre in Mayfair part-time during my studies. I was responsible producing content for a number of diverse therapists and the centre itself as well as coordinating events and introducing the company to journalists.
How did you get from there to your current role?
I left my previous role as it was temporary, whilst I studied. I then went and lived in Berlin to catch up on my German before beginning my current role on the Edelman Graduate Scheme.
My job on a day-to-day basis is never the same
What do you do on a day-to-day basis?
My job on a day-to-day basis is never the same which is great. It includes: scouting the news for stories that are relevant to clients or we could potentially hijack, new business research, internal team meetings, pitching and meeting journalists, media issues and monitoring, press release drafting and distribution, brainstorms, working with an array of diverse and incredibly talented people on new business and existing business.
What do you like most about working in PR?
The speed of our industry, the challenges and understanding the world around us. PR opens your eyes to an array of different areas whether it may be consumer behaviours and trends or understanding how businesses want to communicate and how.
What’s the hardest thing about working in PR?
Firstly adjusting to full time work life after being a student. Secondly, managing time across multiple clients which can be difficult as every client is unique. The work may be the same but the clients expectations aren’t.
Who is your PR inspiration?
Jackie Cooper – co-founder of Jackie Cooper PR (JCPR) and Global Chair of Creative Strategy at Edelman. Jackie inspired me when she delivered a lecture at an industry-led evening at my university. Her journey into PR is what struck me most – her passion for success and determination what inspired me.
understand the industry
What’s the best career advice you’ve ever been given?
The best piece of career advice I was given was from Jackie Cooper and a lecturer at my university. It was to understand the industry. PR is forever changing and PR today could be completely different tomorrow. Be prepared and most importantly be yourself.
do not be afraid to reach out to senior members of the industry when you are a student
What are your tips for aspiring PRs?
NETWORK! NETWORK! NETWORK! I don’t think that I can say that enough. Networking is such a fundamental part of the PR, communications, advertising and marketing industries. Our job is to communicate therefore securing relationships with industry personnel is crucial. Also, do not be afraid to reach out to senior members of the industry when you are a student. Be passionate about where you want to work however, be open minded as our interests can change and I can guarantee PR can cater to any interest you may have.