Did you go to university?
I went to the University of East London where I studied a BA Marketing. I really had no specific plans for after uni, all I knew was that I wanted to work (and get rid of my debt). Thankfully before I graduated I managed to get a place on the highly commended Taylor Bennett Foundation traineeship scheme.
I managed to get that role by blogging and writing a post on why agencies should hire me
What was your first job in PR?
My first PR experience was the Taylor Bennett Foundation traineeship in partnership with Brunswick. This programme gave me an insight and a taster of what the world of PR was like. Though my first proper job was with Racepoint Group as an assistant account executive. I managed to get that role by blogging and writing a post on why agencies should hire me. I sent this post via Twitter to various agencies, and low and behold I managed to line up numerous interviews. I ended up opting for Racepoint as I really liked the vibe that I got from them.
How did you get from there to your current role?
I was at Racepoint for about three years and decided that I wanted to do something new and different. After a couple of interviews, I got into KPMG as a senior PR executive and then got promoted to the PR manager role after a year and a half.
I manage the PR for all things tech at KPMG
What do you do on a day-to-day basis?
I manage the PR for all things tech at KPMG, which includes cyber security, data and analytics, telecoms and media. I also look after the PR for the automotive, manufacturing, transport, infrastructure, construction, aviation sectors. My duties vary on day to day basis, but my role usually includes some (or if not all) of the following: writing and issuing reactive comments, liaising with spokespeople, meeting journalists, working on PR and social media campaigns, managing crises.
What do you like most about working in PR?
No two days are the same, and I really enjoy this varied nature. I love being on my toes and reacting to the ever changing media agenda.
What’s the hardest thing about working in PR?
I really like challenges so I’m not sure I can really say I’ve found something hard. Though somethings do bug me, particularly when people are narrow minded and don’t understand the value of PR and how it is very different to marketing. For this, education is key and usually a good media training session followed up by some good coverage does the job.
Who is your PR inspiration?
My good friend Mike Petrook who is the Director of Communications & Corporate Affairs at the Institute of Customer Service, is my inspiration. I had the pleasure of working with Mike for just over a year and I learnt a hell of a lot from him. He’s great at balancing his family, religious beliefs and work commitments. He has really inspired me a lot.
What’s the best career advice you’ve ever been given?
“Remember to always PR yourself” – one of my colleagues at KPMG.
Become a news junkie
What are your tips for aspiring PRs?
Get experience via internships whilst you’re studying. Become a news junkie and try and stay on top of popular social media platforms.