Name: Ami Wyllie
University: University of the West of England
Course: Journalism and Public Relations

Twitter: @amisue94
LinkedIn: amisuewyllie

Why did you choose to study PR?
I was transferring universities after studying journalism for nearly three years at two different uni’s and I decided I wanted to mix it up a little and PR is something I’ve always been interested in and the course looked great so I gave it a go!

What has your course involved?
We’ve studied a lot of the theories surrounding PR and advertising, focusing on the Cluetrain Manifesto and SEO. We’ve also been looking at how we handle our own personal PR on the internet and looking at reputation management case studies.

What has been the most interesting aspect of studying PR?
I’ve really enjoyed looking at the social media side of PR and how companies manage their reputation in an online world where things can ‘go viral’ and how companies can manipulate that to their advantage.

Will you do a year in industry placement?
Unfortunately not

Have you any other PR experience?
I’ve handled the social media accounts and the PR of a show choir I was a member of while studying in the USA, but I’m hoping this summer to really focus on getting as much experience as possible in the PR field so I have a better idea of what area I’d like to go into post-grad!

What are your aspirations for after university?
At the moment I’m looking at various graduate schemes with broadcasting channels and PR firms, but I’m thinking I might apply for a work/travel visa for New Zealand or Australia and working (hopefully in PR or journalism) while traveling for a bit before committing to a permanent job in the UK, that way I can really be sure of what I’d like to do.

she’s brilliant as a person and as a PR practitioner!

Who is your PR inspiration?
Sarah Pinch. I’ve met her twice when she’s come to UWE and I think she’s brilliant as a person and as a PR practitioner!

Which PR blogs, news sites and websites do you read?
I definitely keep up with Behind The Spin and I read a lot of blog posts from fellow students, mostly my classmate Natalia’s.

anyone interested in PR should definitely get into the habit of writing blog posts

What are your tips for A level students considering a PR degree?
I think anyone interested in PR should definitely get into the habit of writing blog posts and carefully watching how the big companies conduct themselves online. Also it’s good to have an idea of what PR is really about, so read a lot of books from practitioners, I recommend ‘PR Masterclass‘ by Alex Singleton and follow twitter accounts of people like Stephen Waddington and Richard Bailey because they’re always sharing really interesting articles that will come in handy and help you get ahead with your studies!

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