Name: Cleo Lindo
University: University of Greenwich
Course: BA Public Relations and Communications
Why did you choose to study PR?
I chose to study PR because I enjoy the challenge of working in a fast paced, ever-changing environment. The idea of being able to explore different sectors before having to commit to one, was very appealing. However my first insight into PR I would have to say was the film “Thank You For Smoking“. After watching this film I Googled and went on to research lobbying and the world of PR.
What has your course involved?
At Greenwich they incorporate all sectors in PR to give us a full insight into which sector is best tailored to our PR ambitions. Every week without a fail, a PR practitioner comes in and either teaches us or gives us an insight into their current role within the industry. The modules we have, truly do set us up with great skills for getting a position in PR. Modules such as PR Planning and Research, Media Relations and Understanding Stakeholders.
we have a PR practitioner visiting I always find it intriguing to find out how they begun their journey
What has been the most interesting aspect of studying PR?
I love asking questions, so when we have a PR practitioner visiting I always find it intriguing to find out how they begun their journey. It gives you hope and humanises the aspect of having a career in this field.
Will you do a year in industry placement?
I have applied for industry placements and await responses from a few. I think if you are able to get a placement, you should go for it. It builds to your brand. Fingers crossed I can build up brand “Cleo Lindo”.
it allowed me to gain first hand experience of what it is like to work in internal communications
Have you any other PR experience?
Recently, I was able to win a class competition and received a shadowing opportunity at an internal communications organisation, CommsQuest. During the day at CommsQuest it allowed me to gain first hand experience of what it is like to work in internal communications and how the strategic approaches alter when dealing with situations internally, opposed to externally.
What are your aspirations for after university?
I would love to work in public affairs. Politics is my guilty pleasure and I feel my experiences with Youth Parliament have moulded me well to work in this sector. The end goal would be to share my knowledge and help others into the industry to make a difference. I live by the quote “changing the world is the dream, changing lives is the reality.”
As a BAME student looking at statistics of practitioners in PR it is quite daunting
Who is your PR inspiration?
Colleen Harris. She was the first black member of staff in the Royal Household as press secretary for HRH Prince of Wales. She has spent time working simultaneously at 10 Downing Street and also worked within the Third sector. Her drive is impressive. I fortunately got to meet her and she made me realise life is what you make of it and don’t give up. As a BAME student looking at statistics of practitioners in PR it is quite daunting but when I look at her work and achievements it proves success is what you make of it.
Which PR blogs, news sites and websites do you read?
I like to read Behind the Spin to check out student blog posts and find it synchronises well with my course. PR Careers helped loads when I was applying for a placement and summer internships. [Ed – glad we’ve been useful Cleo!]. I enjoy PR Daily and Brand Republic. I also like to keep up Twitter for news and breaking stories.
What are your tips for A level students considering a PR degree?
My advice would be to be realistic. You shouldn’t study something that doesn’t engage your heart and mind. However if you are interested in solving problems, looking after reputation or being an intermediary between an organisation and its publics…then PR is for you. Coming into the world of PR you need to realise it covers many sectors, not just fashion and entertainment.