Name: Hannah Lennox
University: University of Sunderland
Course: BA Hons Public Relations
Why did you choose to study PR?
I originally studied English Literature at Edgehill University as I had an interest in journalism, but I quickly discovered it wasn’t for me. After this, I went to work in a call centre, but I realised that it wasn’t what I wanted to do for the rest of my life, so after doing some research, I fell upon PR. After discussing my options with my family, I decided to apply to the University of Sunderland through clearing, and luckily, PR has appeared to be the perfect course for me!
What has your course involved?
The course has involved many different aspects, ranging from writing press releases, creating campaigns for commercial and non-commercial clients and learning the theory behind PR, along with the history. It all differs immensely, but it all helps with having a great range of knowledge for my future career.
The most interesting aspect has definitely been working in groups to create campaigns of varying levels for different clients
What has been the most interesting aspect of studying PR?
The most interesting aspect has definitely been working in groups to create campaigns of varying levels for different clients in the commercial and non-commercial industry. They have all been challenging in their own way, for some we had to think of ideas of how to raise awareness of a certain situation, and others were to better the company internally. Doing this has definitely expanded my knowledge, and has allowed me to hone my creative skills.
Will you do a year in industry placement?
The course doesn’t offer a year in industry placement, but we do have to do a total of three weeks placement over the course of two years which is compulsory, one being in house experience and the other being agency. My agency experience was with a company called LEC Consultancy, and I focussed on writing press releases, and finding stories depending on current trends in the news, and the in house placement was with a sandwich company, where I mainly concentrated on social media and gave training to other members of staff, as well as writing press releases and producing content for the website.
Have you any other PR experience?
I carried out an internship at Publicity Seekers, a PR agency, and was then offered a three month role as PR assistant, where my main roles were to compile cuttings and create reports for the clients, writing press releases and sending them out to the media, and also managed social media for a number of different clients.
I am always looking for ways to get involved in the industry
What are your aspirations for after university?
I would love to work in PR, whether it is in house or agency. Both interest me, and I am always looking for ways to get involved in the industry, whether it be writing my blog, or getting involved with PR opportunities through the university or the CIPR.
Who is your PR inspiration?
My PR inspiration is Kelly Cutrone, she is such an influential figure in the PR world and in general. I also find people I study with as my inspiration, and they know who they are!
Which PR blogs, news sites and websites do you read?
PR Daily is one of the main websites I keep up to date with.
And the other blogs I read are the ones featured on Behind the Spin.
Practice your writing skills as much as you can
What are your tips for A level students considering a PR degree?
– You need to be prepared and do your research
– Get involved with as many things as you can, both before, during and after university
– Practice your writing skills as much as you can as writing is integral in PR
– Keep up to date with the news, as you will rely on it a lot