Name: Prachi Tyagi
University: The University of Melbourne
Course: Master of Marketing Communications
Why did you choose to study PR?
After a bachelors degree in medical biotechnology and a diploma in Mandarin, I found myself in the middle of the startup craze in Delhi. My work experience drew me closer to PR and brand building. I finally decided to pursue higher studies in PR to get a better grasp and understanding of marketing communications in the digital age.
What has your course involved?
The Master of Marketing Communications at The University of Melbourne includes compulsory subjects like marketing management and foundation of marketing and communications that helps non-arts students like me to better understand PR basics. The course involves multiple electives like advertising and public relations management that provide options to students who want to specialise in a field.
Case studies from across the globe are the most interesting aspect of studying PR
What has been the most interesting aspect of studying PR?
Case studies from across the globe are the most interesting aspect of studying PR. These real-life examples highlight several approaches to market products and that it is not necessary for the same marketing plan or reputation building plan to be successful across a range of similar brands.
I’m keen to explore a developed market like the US or UK before settling in India.
Have you done an industry placement?
I recently completed a two-month internship at Edelman India. It was an amazing exposure to the PR world. I’m keen to explore a developed market like the US or UK before settling in India. This would give me a wholesome picture of global PR practices. During the last semester, I look forward to interning at Edelman Melbourne.
Have you any other PR experience?
I have over two years of experience working in the communications department for an emerging healthcare startup in India. Since it was a startup, I had the space to develop and test out several marketing strategies, both online and offline. Despite starting out as a content lead for the company’s blog, I soon found myself pitching stories to media and monitoring the company’s public image. My initiatives were recognised and in under a year I was promoted.
What are your aspirations for after university?
Similar to that of Edelman, I am fascinated with LinkedIn’s work culture, it’s unique platform, and growing networking opportunities it provides hundreds of thousands of people around the world. I aspire to work for Edelman or LinkedIn after graduation.
Which PR blogs, news sites and websites do you read?
During my internship at Edelman, I found the company blog, Edelman 6 A.M., highly educative and in sync with global PR trends. I also follow several PR professionals on Twitter from around the world.
My dad is another PR inspiration since he has a very innate understanding of PR and continues to guide me through my career.
Who is your PR inspiration?
As a personal branding enthusiast, I passionately follow people who’ve created themselves into a brand like Oprah and Sheryl Sandberg. These people often use their position to influence existing association with corporations and represent leadership in their industry. My dad is another PR inspiration since he has a very innate understanding of PR and continues to guide me through my career.
I highly recommend some kind of work experience before committing to a PR degree.
What are your tips for A level students considering a PR degree?
I highly recommend some kind of work experience before committing to a PR degree. Not only does this help students make the decision to pursue higher studies in PR but also helps them identify their niche.